Why You Should Redesign Your Website in 2025
Getting a great business website is easier—and more necessary—than ever. We outline 5 great reasons why you should consider redesigning your site in 2025.
Happy New Year! You’re probably planning out some of your business goals for 2025. If those goals include “growing your customer base” and “getting more sales,” we’ve got one more you should think about adding to your list—redesigning your website.
Many businesses put their websites on the back burner, but new developments have made it easier and more necessary than ever to have a great website. If your business site hasn’t been meaningfully updated in a few years, here are just a few reasons why you should make it a priority in 2025.
Websites are Making a Comeback (vs. Social Media)
Anyone who has been paying attention to social media over the last few years knows that it’s getting hard to get engagement. Likes and shares on Facebook and X (formerly Twitter) are down. Traffic from video shorts on TikTok, Instagram, and YouTube is hard to convert.
It’s disheartening—especially when we’ve all been told how important social media is for promoting your business. But there’s a bright spot: websites are poised to make a big comeback in 2025 as the most important marketing tool for many businesses.
Your website is the single best place for your business to get leads and customers. Here’s why:
It’s your sales funnel
Social media is an important part of your business’s “sales funnel.” It’s where people first discover your brand and want to learn more about what you offer. If your website is outdated or broken, though, it’s also going to be their jumping off point. A great website takes potential customers through the next steps, giving them the information they need to make a decision and an action they can take (like contacting you or buying a product.)Everyone can see you
Most social media platforms use a “walled garden” model—people browsing the internet can see what’s posted, but in order to interact with it, they have to set up an account. Posting content on your site allows you to reach a wider audience, including people who don’t actively participate on social media.Long content isn’t a problem
Nobody wants to read a book-length Facebook post. Social media platforms incentivize frequent, shorter posting and—increasingly—video content. Your website is a perfect place to put longer, more informative content that your customers can benefit from.
As more search engines implement AI-powered results pages, websites will gain even more importance. We expect that search engines will get better at finding helpful, original content wherever it is posted rather than relying on old signals like domain authority and backlinks.
Website Platforms Have Gotten Better
If your current website is stuck on a legacy CMS like WordPress or Drupal, you’re missing out on one of the best things to come out of the last few years in the web development space—better content management systems.
In the past, most websites were built by taking an off-the-shelf CMS and modifying it with dozens of plugins. This approach has some major downsides. Third-party plugins can introduce security vulnerabilities when they aren’t maintained properly. They bloat the CMS, making it slow and unresponsive. They can also interact with each other in unexpected ways, causing errors that can take hours or days to fix.
Next-generation content management systems like Statamic can be completely customized to the needs of your website. Instead of modifying an old blogging platform to handle the needs of a modern website (the WordPress approach), new CMSes allow you to quickly build the features and data structures you need within the platform itself.
This approach results in a faster, simpler, and more secure website. When you factor in the plugins you would need to buy and the more significant hosting requirements of a legacy CMS, it can also mean a cost savings.
One of the other major problems of older CMSes is that it’s easy for non-technical staff to break things unintentionally. We’ve all seen it happen: someone tries to update some text or change out an image and the whole design breaks.
Next-generation CMSes solve this with customizable roles and permissions, so staff members can only access the features they need to. They also feature integrated version control, allowing you to see exactly what has been changed and roll back to an earlier version if need be.
Design Tastes Have Changed
If you’ve been putting off a website redesign for several years, now is the time to finally do it. Keeping up with changes in visual tastes isn’t just an aesthetic choice; it’s a solid business decision that shows your company is keeping up with the times and is interested in design choices that make it easier for people to interact with your site and understand your messaging.
We’re seeing a big reaction against both the ultra-minimalism that dominated web design for the last ten years and the more recent “Corporate Memphis” style popularized by Facebook and Google. Boldness and maximalism are in now, with bright colors, distinctive fonts, and well-chosen imagery. Websites are also making more use of animations and micro-interactions (small animations triggered when a user takes an action) to encourage engagement.
There has been a similar reaction against stock photography in recent years. Images that were considered trendy 7-10 years ago have been used by so many high-visibility sites that they now look dated. Relying on overused images makes your business look stale and cheap. We recommend making use of indie sites like Death to Stock, which make an effort to restock frequently with new visuals. The latest text-to-image AI models have also gotten much better at creating original images for the web.
On a more practical note, many business websites are still not mobile responsive. Given that most sites are seeing 75%+ of their traffic coming from users on smartphones, it’s more urgent than ever to make sure your website is accessible to mobile users. Some agencies (inexplicably) still charge more to create a responsive design, but thankfully most creative studios and freelancers have embraced a “mobile-first” approach.
Content Marketing is Easy Now
Content marketing has consistently been one of the best ways to improve your website’s Google rankings and traffic over time. The basic formula hasn’t changed much over the years: create informative pages and blog posts that target high-value keywords.
What has changed over the last year is the meteoric rise of large language models (LLMs). In less than twelve months, LLMs have gone from buggy and repetitive to polished, reliable tools for exploring ideas and writing content. Chances are you’re probably using an LLM regularly, whether through tools like ChatGPT or Perplexity or through integrations with Google, Facebook, LinkedIn, and X.
The number one thing that has historically held people back when it comes to content marketing is time. It’s hard to come up with original ideas, write longform content, and publish it on a regular basis. A lot of blogs start with interesting content and sputter out over a period of months or years before they’re finally abandoned.
LLMs have removed that obstacle. It’s now possible for anyone to fill their content calendar and increase the amount of “surface area” on their site for search engines. If you’ve been afraid to start a company blog because you’ve been worried about the time commitment, or if you have a blog that’s on life support, now is the time to dust it off.
Good Hosting Has Gotten Cheaper
It’s hard to believe anything has gotten cheaper over the last couple of years. Good web hosting is one big exception. If you’ve been with your host for over five years and haven’t shopped around, make 2025 the year you look into alternatives.
Many businesses are overpaying for hosting in one of the following ways:
Overpriced legacy hosts that haven’t changed their offerings or pricing in a decade, sometimes charging $100+ per month for slow, unreliable hosting. Worse, a lot of older hosts have started going out of business.
Managed hosting providers that don’t actually manage anything, only sending you alerts when something goes wrong.
“Enterprise plans” that you don’t need. Larger companies are often tricked into spending hundreds or thousands a month on hosting when their actual traffic and needs would be easily served by a $20-40 per month VPS (virtual private server).
Want to reduce your hosting costs and get better performance?
First, figure out how much hosting you actually need. Checking your traffic in Google Analytics and pulling your bandwidth, storage, and CPU usage stats from your current hosting provider will give you the information you need to find the best web hosting for you.
Second, shop around. Digital Ocean, Vultr, and Linode (now Akamai) are all known for offering affordable, reliable virtual private server plans. In our experience, most informational business sites (without e-commerce or database-heavy search needs) can typically get away with a plan that gives them around 2 GB of memory and 1-2 vCPUs.
If your website is still using a legacy CMS, you may also end up paying more for hosting in the near future as companies drop support for older versions of PHP, the language that Drupal and WordPress are based on. In that case, upgrading or migrating to a more modern CMS will not only improve your website’s speed, security, and ease of maintenance, but it will also save you on hosting over the long term.
Conclusion
With the resurgence of websites over social media, advancements in CMS platforms, evolving design trends, easier content creation, and more affordable hosting options, there's never been a better time to redesign your site.
If you’re considering a website redesign, give Amethron a call. We’re happy to help you think through your considerations and determine the best approach for your needs and budget.
Dylan Layne Tanner